Designer Perfume
May 14th, 2008 Subscribe To Our Feed
Cosmetics companies were responsible for the designer perfumes that lined counters in posh department stores. Names like Estee Lauder, Chanel, and Guerlain, were all the rage and these companies would often get celebrities to endorse their designer perfumes. Now days, celebrities don’t seem to want to endorse another companies designer perfume. The rage in Hollywood is for every starlet to have her own line of designer perfumes and cosmetics.
When celebrities, such as Elizabeth Taylor, first introduced designer perfumes decades ago, the reaction was mixed. Some critics felt that celebrity perfumes were just a fad. Today with many celebrities, such as Sarah Jessica Parker and Britney Spears, joining the ranks of perfume makers, the sales of celebrity fragrances is growing in leaps and bounds.
The extent to which a celebrity is involved in the designer perfume that is sold in their name can vary. Some celebrities turn the design tasks over to professionals and simply give their approval on the finished products. Other celebrities are involved in the process from the conceptualization stages to the marketing of the designer perfume.
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